1. News site selling political display inventory
Who: Mid-size publisher ad ops.
Task: Decide which 2024/900 publisher duties to operationalize on article pages.
Steps: Role=publisher, paid=yes, size=sme, target=eu. Build labelling + notice retrieval UX; counsel reviews SME reporting carve-outs.
Result: Publisher lens path. Failure avoided: assuming “we’re just a website” means no transparency notice.
2. Agency buying ads for a party
Who: Campaign agency.
Task: Split sponsor vs provider hats across contracts.
Steps: Role=multi; list which legal entity sponsors vs which provides services; map statements each must give the other.
Result: Multi-hat checklist lines. Failure avoided: one vague “campaign compliance” owner.
3. Non-EU SaaS promoting issue ads into EU languages
Who: US startup running multilingual issue campaigns.
Task: Scope whether EU-directed dissemination pulls them in.
Steps: target=eu; counsel reviews establishment vs direction factors; do not rely on “we have no EU office.”
Result: In-scope caution path. Failure avoided: geo-ignorance as a strategy.
Shared closing note: Treat each scenario as a rehearsal for release week. Copy the checklist path into your ticket, assign an owner for every checkbox, and re-read the live official page the morning you ship. Static text here can lag issuer or regulator wording.