EU 2024/900 SCOPE

See which political-advertising hat you wear under Regulation (EU) 2024/900 — before labelling day.

For compliance ops at ad tech, publishers, and campaign sponsors. Answer role, size, and EU-targeting questions. Get a scoped duty path and ship checklist — browser-only. Not legal advice; we never file notices for you.

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Role clarity

Sponsor vs provider vs publisher duties differ — stop mixing them into one vague task.

SME honesty

Size may limit some reporting/retention duties; it does not automatically erase labelling.

EU-facing ads

Outside-EU establishments can still be in scope when directing ads at Member State audiences.

Open the checklist

Answer a few questions. Copy your path and ship checklist.

How to run it

Step-by-step release runbook beside the wizard.

Use cases

Real operator scenarios with who / task / steps / result.

FAQ

Boundaries, privacy, and what this is not.
What this covers (for implementers)
  1. Regulation (EU) 2024/900 — transparency and targeting of political advertising.
  2. Roles — sponsors, providers of political advertising services, publishers.
  3. Timing — public summaries reference full application around 10 October 2025 for most rules; verify live.
  4. Not covered — Google Ads API EU PAR mutates (see eu-par-deadline-tools), legal opinions, or notice filing.

Not legal advice. Not affiliated with named vendors. Re-read live official docs the week you ship.