Is this legal advice?
No. It is a static scoping aid based on public legislative texts and summaries. Not affiliated with the EU institutions. Retain qualified counsel for determinations.
Does being a small company exempt me?
Public materials discuss proportionate treatment and exemptions from some reporting/retention burdens for micro/SME undertakings. Labelling and transparency duties are not something you should assume disappear merely because you are small. Confirm article-level carve-outs with counsel.
How is this different from Google Ads EU political ads API rules?
Google Ads API EU PAR fields and April 2026 mutate locks are platform/API enforcement. Regulation 2024/900 is the broader EU legal framework for political advertising services. You may need both tracks.
Do my answers leave this browser?
No upload path is implemented. See privacy. We do not file transparency notices or repository submissions.
What if I only post personal political opinions?
Public summaries describe exclusions such as personal capacity views and certain editorial content. Do not stretch those exclusions to cover paid influence campaigns. When unsure, ask counsel.
We are outside the EU — are we safe?
Not automatically. Public text discusses political advertising directed at individuals in a Member State, including by providers established outside the Union. Use the targeting question in the checklist as a prompt, not a verdict.